Building an SEO Friendly Website
by: Shout SEO | Print View
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It doesn't really matter if your website is the most professional design online because if it is not ranking very well in the search engine results it will be really difficult for people to discover your business online. This is why it is in really important to have a SEO friendly site layout and content that is optimised for search engines if you're planning to build an online presence for your business.
When it comes down to search engine optimisation, Google really should be your main target. Even though there are plenty of other good search engines out there like Yahoo and MSN, Google dominates the market and has a customer base like no other. You will find that a lot of website owners agree that Google provides around about 90% of their traffic.
There are a couple of ways for you to get visitors coming to your site from Google. Google offers pay per click advertising where you can target a couple of keywords in your ad and it will be displayed in many places across Internet. This method of gaining traffic can be very costly especially if there is a lot of competition for the keywords that you use. The second way you to gain traffic from Google is to have a high search ranking for your keywords. This way will provide you with organic traffic for free but will require additional work and effort.
Below you can find a few techniques that can help you to improve your search engine rankings, through SEO. Even though we are targeting Google, these tactics will also work for the other search engines as well.
Clean and Descriptive Titles
As people scan through search results they are not going to read every word so it is important that your title catches their eye. Also, if someone is looking to buy a piano and searches for 'pianos for sale' on Google, there's a good chance that a website with this term in its title will rank higher. For example, a good title maybe something along the lines of Pianos for Sale | Online Musical Store.
Keyword rich URLs
Much like search engines favour titles, they also favour keyword rich URLs. Because of this you should ensure that the URLs of your webpage contain keywords relevant to that specific page. If we continue with the previous example, a good your URL maybe something like the following, musicalstore.com/pianos-for-sale. A URL like this will perform much better than a number code.
Meta Tags
The use of Meta tags can help incredibly when it comes to bringing traffic to your site. These are basic keywords and descriptions that are linked to your webpage. The tags will appear as short pieces of text in search results. If you do not put tags to use, Google may display the relevant text under the title of your page in the search results.
Incoming Links
On top of quality content, it is also important to have incoming links from other websites to your own in order to optimise your site for the search engines. The best way to gain a lot of incoming links is to write valuable content that will be passed on. If your content has true value in it people will share this information with their friends and the information on your site may possibly be spread rapidly.
There are also countless other ways in which you can increase the search engine optimisation of your website. With a bit of time and hard work you can have your website ranking on the first page of Google rather quickly and have tons of traffic directed straight to your website. Just remember that as long as you build an SEO friendly website and continue to work hard on it you will get plenty of visitors.
About the Author
Shout is one of the fastest growing online marketing companies in Australasia. Shout specialises in Search Engine Optimisation (SEO), Search Engine Marketing, website conversions, usability testing and social media marketing. Not only do Shout SEO achieve top search engine rankings for the most competitive keywords, they deal in all things web that help maximise ROI on your website.
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